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Home » Media » Events » Milken Global Conference
Milken Global Conference
- Dates:
- 5/1/2011 - 5/4/2011
- Location:
- Los Angeles, CA
The annual Milken Institute Global Conference brings together scientists, business executives, philanthropists, journalists, academics and Nobel laureates to discuss, debate and deliberate current social, political and economic challenges. The annual conference has become an important venue for thought leaders across industries. In addition to being a sponsor, two PepsiCo executives spoke on panels during the four-day conference – Rocco Papalia, Senior Vice President of Advanced Research and Bonin Bough, Global Director of Digital & Social Media.
Rocco Papalia participated in the panel session, “Mighty Molecules: Financing Industrial Biotech for a Greener Future,” during which he spoke about opportunities for growth, reaching a larger audience, how large market players can influence the shift to the new green products paradigm, and how more companies can be incentivized to employ new technologies and apply them to end products.
Bonin Bough spoke on the panel, “The Power and Economics of Social Media,” touching on a number of PepsiCo initiatives, including engaging company’s global consumer base through social media channels, the advantages of moving to real time consumer engagement, PepsiCo10 and the importance adopting new technologies that consumers are going to be using in the next 6-12 months, and PepsiCo’s Digital Fitness model.
Bonin wrote about the event on his “Be Digital” blog on Forbes.com, “The C-Suite Digital Divide.”
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