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PepsiCo says 3 more brands hit $1B mark - Associated Press
Thursday, January 26, 2012
PepsiCo announced today that three more of its brands have surpassed $1 billion in annual revenue. The nation's largest food and beverage maker said Thursday that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each hit this key measure... Full Story »
Video: Lipton Joins Forces With Star Wars - FOX Business News
Monday, January 16, 2012
Pepsi-Lipton Partnership Vice President Mary Barnard weighs in on the Brisk Star Wars Campaign... Full Story »
Lipton Brisk Enlists Help From a Galaxy Far Far Away - Fast Company
Friday, January 06, 2012
Drink iced tea, you will. That’s what Lipton Brisk hopes will happen as its latest ad campaign, it unveils. Pepsi’s premiere iced tea brand is banking on Star Wars to build on the success of last year’s Eminem-centered Super Bowl spot, with a promotion... Full Story »
To Promote Brisk Tea, Pepsi Enlists Yoda - New York Times
Monday, January 02, 2012
PepsiCo is piggybacking on the release next month of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D” to promote its Brisk iced tea and juice drinks...the brand’s sales had more than doubled in the last two years... Full Story »
Mountain Dew Mixes Modern Warfare 3, Dallas Cowboys Stadium And Those Famous Cheerleaders - Forbes
Wednesday, December 21, 2011
Mountain Dew has connected with gamers in a way never before tried. The soft drink maker partnered with Activision to deliver gamers Double XP to Call of Duty: Modern Warfare 3 players through specially marked bottles of Mountain Dew beverages throughout the.. Full Story »
Diet Mountain Dew to sponsor No. 88 in 2012 - NASCAR
Monday, September 19, 2011
"The story is really about opportunity," said George Cox, Mountain Dew brand manager. "With Dew, Dale and NASCAR there's this awesome marriage. Dale is the embodiment of the person we're trying to target with Diet Dew. We wanted to tap into that equity Dew... Full Story »
High Tea - Beverage World
Friday, July 01, 2011
The diversity of the four brands within the PLP portfolio—Brisk Iced Tea, Lipton Iced Tea, Lipton Pure Leaf Iced Tea and Tazo—perhaps best illustrate the strength and advantage that Pepsi’s tea business has in the market, namely, a tea for every taste... Full Story »
Marketers think green for 'Green Lantern' tie-ins - USA Today
Thursday, June 16, 2011
Along with Lipton Brisk, Frito-Lay offers the same contest on specially marked packages of Doritos, Cheetos and Ruffles. "We know our fans love movies, so partnering with one of the summer's most-anticipated blockbusters made great sense for us," says... Full Story »
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Iced Tea Business Booming - Fox Business Network
Friday, May 20, 2011
Mary Barnard, vice president and general manager of the Pepsi Lipton Tea Partnership, on the 20th Anniversary of the iced tea market and how the business has evolved... Full Story »
Our Wunderkinds - 914Inc
Thursday, April 14, 2011
In just two months, Jamal Henderson’s efforts on behalf of Pepsi’s Brisk Iced Tea brand resulted in a 3,100(!) percent increase in social media presence, reports his manager Eric Fuller. “Jamal is a top performer,” Fuller says. “He was a key contributor to... Full Story »
Video: Not All Chips are Created Equal - Fox News
Tuesday, April 12, 2011
Top Chef host Padma Lakshmi in Times Square discusses Frito-Lay's plans to make half of their products with all-natural ingredients, and how they company and its chefs are redesigning flavors at the Flavor Kitchen in Plano... Full Story »
Frito-Lay Retools Snack Recipes to Include More Natural Ingredients - Wall Street Journal
Thursday, March 24, 2011
Frito-Lay is saying so long to monosodium glutamate and roughly three dozen other artificial ingredients in more than 60 snack varieties. Lay's flavored potato chips, Tostitos tortilla chips, multigrain SunChips and Rold Gold pretzels are all getting makeovers Full Story »
Brisk Teams With Instagram To Crowdsource Next Brisk Can - Tech Cocktail
Monday, February 21, 2011
We caught up with PepsiCo’s Jamal Henderson at the Brisk25 Summit and he shared some insights about BriskPic as well as some advice for startups and entrepeneurs on how they may be able to work with PepsiCo in the future. Check out the video interview... Full Story »
Eminem To Star in Lipton Brisk Super Bowl Spot - Mashable
Monday, January 31, 2011
Lipton Brisk’s Super Bowl ad this year could be called “The Eminem Show.” About a decade ago, Lipton Brisk ran claymation-like animated ads featuring various celebs, including one featuring Danny DeVito that ran during the 2002 Super Bowl... Full Story »
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Taco Bell comes out of its shell to ring in a new menu - USA Today
Tuesday, February 21, 2012
Two years ago, amid softening taco sales, Taco Bell approached partner Frito-Lay about helping it reinvent the taco. Frito-Lay had previously helped it develop the top-selling Beefy Crunch Burrito, stuffed with spicy Fritos. When the snack-maker came back... Full Story »
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Marketing Budgets Rise for Some Giants - New York Times
Monday, February 20, 2012
Still, the skies seem to be sunnier as marketers including Coca-Cola, Kraft Foods, PepsiCo, Procter & Gamble, Reckitt Benckiser and Unilever step up spending or product introductions or both...PepsiCo said it would raise ad spending in 2012 for brands like... Full Story »
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Tropicana Goes Back to Nature in New Global Pitch - Ad Age
Monday, February 20, 2012
Tropicana already dominates the domestic market, with more than $1 billion in U.S. sales. Now, it is seeking to reinforce that position by sharing innovations across markets and unleashing a global campaign emphasizing its growers with the tagline... Full Story »
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Cameron unveils £14.4m Cupar investment in porridge plant
Friday, February 17, 2012
PRIME Minister David Cameron stopped to taste some hot porridge in Fife yesterday as PepsiCo revealed plans to invest £14.4 million in its Quaker Oats factory in Cupar. The UK division of the global food and drink giant said the investment will lead to... Full Story »
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Taco Bell Doritos taco coming in March
Thursday, February 16, 2012
For months, Taco Bell executives have been hinting about the arrival of the "reinvented" taco. The new Doritos taco is the same as a Taco Bell crunchy taco except it is made with a nacho cheese-flavored Doritos shell... Full Story »
Latest from Twitter
- Launched in 1993, @PepsiMAX has grown into a billion-dollar brand. Enter our BDB giveaway here: http://t.co/VdZxiR2E #PepsiCoBDB 3 hours, 16 minutes ago
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