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        <title>PepsiCo - Inside Scoop   </title>
        <link>http://www.pepsico.com/</link>
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                    <title><![CDATA[ NBA star Kyrie Irving goes undercover in new Pepsi MAX video ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/NBA-star-Kyrie-Irving-goes-undercover-in-new-Pepsi-MAX-video05182012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/NBA-star-Kyrie-Irving-goes-undercover-in-new-Pepsi-MAX-video05182012.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 18 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The Cleveland Cavaliers' Kyrie Irving this week was named the NBA's Rookie of the Year, but a new video from Pepsi MAX envisions him long past his early days on the basketball court. ]]></description>
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                    <title><![CDATA[ PepsiCo Foundation commits $3 million to Guiding Eyes for the Blind ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Foundation-commits-3-million-to-Guiding-Eyes-for-the-Blind05182012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Foundation-commits-3-million-to-Guiding-Eyes-for-the-Blind05182012.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 18 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The PepsiCo Foundation, the company's philanthropic arm, recently announced its commitment of $3 million to Guiding Eyes for the Blind. The donation will go toward the renovation and expansion of the Canine Development Center in Patterson, New York, which will bear the name of the PepsiCo Foundation. ]]></description>
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                    <title><![CDATA[ Pepsi MAX Field of Dreams winner Tim Wisecup plays ball with MLB greats ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-Field-of-Dreams-winner-Tim-Wisecup-plays-ball-with-MLB-greats05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-Field-of-Dreams-winner-Tim-Wisecup-plays-ball-with-MLB-greats05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Baseball fan Tim Wisecup, the winner of last year's Pepsi MAX's Field of Dreams promotion, stepped up to the plate on May 12 and took the field with a few Major League Baseball legends. ]]></description>
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                    <title><![CDATA[ Mountain Dew and Dale Earnhardt Jr. go 'dark' in anticipation of 'The Dark Knight Rises' ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Mountain-Dew-and-Dale-Earnhardt-Jr-go-dark-in-anticipation-of-The-Dark-Knight-Ri05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Mountain-Dew-and-Dale-Earnhardt-Jr-go-dark-in-anticipation-of-The-Dark-Knight-Ri05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ In anticipation of the premiere of "The Dark Knight Rises" on July 20, Mountain Dew and Dale Earnhardt Jr. are calling on fans to give his Number 88 Diet Mountain Dew Chevrolet a "Dark Knight"-inspired makeover before it makes its race debut in Michigan on June 15. ]]></description>
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                    <title><![CDATA[ Ruffles launches Ultimate Chips and Dips, offers first taste at MAXIM's 'ultimate party' ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Ruffles-launches-Ultimate-Chips-and-Dips-offers-first-taste-at-MAXIMs-ultimate-p05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Ruffles-launches-Ultimate-Chips-and-Dips-offers-first-taste-at-MAXIMs-ultimate-p05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Ruffles this month is launching Ruffles Ultimate Potato Chips -- featuring ridges twice the size and depth of the ridges in original Ruffles potato chips to give consumers a heartier chip, ideal for dipping&nbsp;-- and Ruffles Ultimate Dips. ]]></description>
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                    <title><![CDATA[ PepsiCo named 'Best Company for Multicultural Women' for sixth consecutive year ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-named-Best-Company-for-Multicultural-Women-for-sixth-consecutive-year05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-named-Best-Company-for-Multicultural-Women-for-sixth-consecutive-year05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ For fostering a culture of diversity and inclusion (D&I), PepsiCo was named among Working Mother magazine's 2012 Best Companies for Multicultural Women. ]]></description>
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                    <title><![CDATA[ Pepsi MAX 'Field of Dreams' winner steps to the plate with MLB greats ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-Field-of-Dreams-winner-steps-to-the-plate-with-MLB-greats05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-Field-of-Dreams-winner-steps-to-the-plate-with-MLB-greats05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Baseball fan Tim Wisecup, the winner of last year's Pepsi MAX's Field of Dreams promotion, stepped up to the plate on May 12 and took the field with a few Major League Baseball legends. ]]></description>
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                    <title><![CDATA[ Mountain Dew to make over Dale Earnhardt, Jr.'s car with inspiration from 'The Dark Knight Rises' ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Mountain-Dew-to-make-over-Dale-Earnhardt-Jrs-car-with-inspiration-from-The-Dark-05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Mountain-Dew-to-make-over-Dale-Earnhardt-Jrs-car-with-inspiration-from-The-Dark-05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ In anticipation of the premiere of "The Dark Knight Rises" on July 20, Mountain Dew and Dale Earnhardt Jr. are calling on fans to give his Number 88 Diet Mountain Dew Chevrolet a "Dark Knight"-inspired makeover before it makes its race debut in Michigan on June 15. ]]></description>
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                    <title><![CDATA[ PepsiCo named 'Best Company for Multicultural Women' for 6th consecutive year ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-named-Best-Company-for-Multicultural-Women-for-6th-consecutive-year05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-named-Best-Company-for-Multicultural-Women-for-6th-consecutive-year05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ For fostering a culture of diversity and inclusion (D&I), PepsiCo was named among Working Mother magazine's 2012 Best Companies for Multicultural Women. ]]></description>
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                    <title><![CDATA[ PepsiCo Mexico Foods ranked among top 10 'Super Companies - Places where everyone wants to work' ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Mexico-Foods-ranked-among-top-10-Super-Companies---Places-where-everyone05172012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Mexico-Foods-ranked-among-top-10-Super-Companies---Places-where-everyone05172012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 17 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo Mexico Foods was recently ranked No. 8 among 600 companies in leading business publication Expansion magazine's annual ranking of "Super Empresas." ]]></description>
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                    <title><![CDATA[ PepsiCo plants across South America continue on the path to incident-free recognition ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-plants-across-South-America-continue-on-the-path-to-incident-free-recogn05152012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-plants-across-South-America-continue-on-the-path-to-incident-free-recogn05152012.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The PepsiCo South America, Caribbean and Central America Foods (SACCAF) Incident-Free Environment Recognition Program reached a new stage, with twelve SACCAF plants still in the running. ]]></description>
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                    <title><![CDATA[ Pepsi MAX and KFC team up for 'Fully MAXED' sweepstakes ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-and-KFC-team-up-for-Fully-MAXED-sweepstakes05152012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Pepsi-MAX-and-KFC-team-up-for-Fully-MAXED-sweepstakes05152012.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Now through July 8, customers can get "Fully MAXED" at KFC. Pepsi MAX and KFC have teamed up to offer U.S. consumers the Fully MAXED Meal and a chance to win one of more than 17,000 Fully MAXED prizes. ]]></description>
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                    <title><![CDATA[ PepsiCo Argentina named Advertiser of the Year at Ibero-American Advertising Festival ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Argentina-named-Advertiser-of-the-Year-at-Ibero-American-Advertising-Fes05152012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Argentina-named-Advertiser-of-the-Year-at-Ibero-American-Advertising-Fes05152012.html ]]></guid>
                    <pubDate><![CDATA[ Tue, 15 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo Argentina was recently named Advertiser of the Year at the 27th annual El Sol Ibero-American Advertising Festival ]]></description>
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                    <title><![CDATA[ PepsiCo leaders engage with decision-makers at World Economic Forum on Africa ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-leaders-engage-with-decision-makers-at-World-Economic-Forum-on-Africa05142012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-leaders-engage-with-decision-makers-at-World-Economic-Forum-on-Africa05142012.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 14 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Last week, a PepsiCo delegation attend the World Economic Forum on Africa. Meeting in the Ethiopian capital, decision-makers from across the continent and beyond met to discuss "Shaping Africa's Transformation," with a particular focus on how agriculture can unlock broad-based wealth creation. ]]></description>
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                    <title><![CDATA[ PepsiCook 2012 serves up culinary creations in Belgium ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCook-2012-serves-up-culinary-creations-in-Belgium05112012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCook-2012-serves-up-culinary-creations-in-Belgium05112012.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 11 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo products and the creativity of young culinary talent were the main ingredients at the PepsiCook 2012 contest in Belgium. ]]></description>
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                    <title><![CDATA[ PepsiCo Argentina launches new Power of One promotion featuring football star Sergio 'Kun' Ag&#252;ero ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Argentina-launches-new-Power-of-One-promotion-featuring-football-star-Se05112012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Argentina-launches-new-Power-of-One-promotion-featuring-football-star-Se05112012.html ]]></guid>
                    <pubDate><![CDATA[ Fri, 11 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Brand Pepsi and Lay's in Argentina recently joined to launch a new Power of One (PO1) promotion -- Kun's Promo -- offering consumers a chance to win more than one million bottles of Pepsi and two million snacks ]]></description>
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                    <title><![CDATA[ PepsiCo's Tomooh program launches in Lebanon for 7th consecutive year ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCos-Tomooh-program-launches-in-Lebanon-for-7th-consecutive-year05102012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCos-Tomooh-program-launches-in-Lebanon-for-7th-consecutive-year05102012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Following the succeess of PepsiCo&rsquo;s Tomooh program over the past six years, the program was launched for its seventh conseecutive year at a press event in Beirut, Lebanon.</ ]]></description>
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                    <title><![CDATA[ PepsiCo and Quaker Oats discuss commitment to heart health at 2012 World Congress of Cardiology in Dubai ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-and-Quaker-Oats-discuss-commitment-to-heart-health-at-2012-World-Congres05102012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-and-Quaker-Oats-discuss-commitment-to-heart-health-at-2012-World-Congres05102012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo and its Quaker Oats brand demonstrated a commitment to heart health recently at the World Heart Federation's World Congress of Cardiology. ]]></description>
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                    <title><![CDATA[ Frito-Lay all-electric trucks reach milestone of 1 million miles driven ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/Frito-Lay-all-electric-trucks-reach-milestone-of-1-million-miles-driven05102012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/Frito-Lay-all-electric-trucks-reach-milestone-of-1-million-miles-driven05102012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Frito-Lay announced today that its fleet of&nbsp;all-electric trucks has driven more than 1 million miles. ]]></description>
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                    <title><![CDATA[ PepsiCo Brazil's social media strategies gain consumer recognition ]]></title>
                    <link><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Brazils-social-media-strategies-gain-consumer-recognition05102012.html ]]></link>
                    <guid><![CDATA[ http://www.pepsiamericas.com/Story/PepsiCo-Brazils-social-media-strategies-gain-consumer-recognition05102012.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Recently, PepsiCo and Pepsi Brazil's Facebook pages reached a record number of fans. ]]></description>
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