PEPSIAMERICAS' DOMESTIC OPERATIONS HAD THE RIGHT COMBINATION OF PRICING, INNOVATION, PRODUCTIVITY AND AN ACQUISITION MAKING 2005 A SUCCESSFUL YEAR.
We Delivered.
Net sales grew 11.7 percent, while gross profit dollars increased 11.4
percent. In a challenging cost environment, we delivered operating
profits of $387.7 million, up 16.7 percent. Operating income in 2005
included a net benefit of $10.5 million from proceeds received from the
high fructose corn syrup settlement partially offset by facility
relocation costs.
PepsiAmericas made meaningful acquisitions, in a big and small way.
In January of 2005, we acquired the seventh-largest Pepsi bottler in the
country, Central Investment Corporation (CIC). The investment provided
both a contiguous Ohio territory in our heartland base, as well as
access to the high-growth Florida market. We've been able to integrate
our systems and processes to reduce costs and drive greater volume and
market share. CIC contributed over $30 million in operating income for
PepsiAmericas, driving $0.06 diluted earnings per share in the first
year.
In January of this year, we announced the acquisition of Ardea Beverage
Company, maker of airforce Nutrisoda. Although small, it shows our
commitment to bring variety and excitement to our customers and
consumers, with a great tasting product that complements our growing
portfolio of healthier beverages.
PepsiAmericas expanded operating margins.
Top line momentum and continued focus on costs drove solid financial
results. In a year of significantly higher commodity and fuel costs, and
a carbonated soft drink (CSD) category that is under pressure,
demonstrating flexibility was paramount. We accelerated growth in our
non-carbonated category, and continued to generate strong pricing and
single-serve growth. Our core trademarks Pepsi, Mountain Dew,
Sierra Mist and Aquafina remain key to our strength.
Innovation is integral to achieving overall category growth. We continue
to look for ways to bring excitement and variety to our consumers. In
the CSD category, we introduced Tropicana Twisters and Pepsi Lime; both
brands generated widespread trial and repeat purchases. Cherry Vanilla
Dr. Pepper also had great success in the marketplace. At the same time,
our broad portfolio of diet CSDs, which has a loyal base of consumers, continued to offer greater choice with expanded
flavor offerings, including Wild Cherry Diet Pepsi.
Innovation and expanded in-store presence also helped us grow our
non-carbonated category volume more than 16 percent in 2005. The
introduction of Aquafina FlavorSplash and Lipton Iced Tea contributed to
volume growth, while Starbucks Frappuccino reached double-digit growth.
This consumer appeal continues with the introduction of Starbucks
Strawberries `n Cream in 2006. In the high-growth energy category,
Mountain Dew AMP, SOBE Adrenaline Rush, and SOBE No Fear continue to be
important to our overall beverage category growth. The non-carbonated
category now comprises over 14 percent of our overall portfolio and is
expected to become an increasingly important contributor over the next
several years.
Single-serve continues to be a driver of our domestic profit
performance. Strong execution, as well as innovation, drove a 3 percent
increase in our single-serve business. We increased market penetration
in those channels where we already had an established presence, and we
accelerated growth with bottles-to-go in our on-premise channel.
We continue to look for ways to meet our customers' needs in a cost
efficient manner. In 2005, we increased drop sizes and reduced the
number of routes our fleet services. At the same time, we raised our
service levels and reduced costs as additional customers migrated to our
call center in Fargo, North Dakota. Productivity is a key element to
deliver consistent sustainable growth, and helped to expand our
operating margins in 2005.
PepsiAmericas looks ahead.
Balanced top line growth is our priority in 2006. Our strategy includes
growing our non-carbonated mix at a rate substantially greater than in
past years. Our commitment to the non-carbonated category is the most
significant new initiative relative to our marketing plan. It centers on
innovation, marketing resources and production capacity.
In 2006, we are rolling out PET package innovation behind Lipton,
Tropicana and FlavorSplash, and we will maintain a full-year marketing
calendar to accelerate non-carbonated growth. We will do this by
investing in non-carbonated distribution and cold-vault space, and
sustaining an innovation pipeline to expand category segments and
broaden users of our product.
At the same time, we are investing in the capability of our sales team,
creating training facilities and adding resources to our sales focus.
Another capital project is the installation of in-line blow molding
lines to ensure bottle supply while also lowering our cost of goods.
Equally important to achieving balanced top line growth is our success
in the growing on-premise channel, with a dedicated sales and management
team focused on the acquisition, retention and development of our
fountain accounts. In the fast-growing bottles-to-go category, we will
leverage our equipment to drive greater non-carbonated penetration and
distribution. We are also fully committed to working with school
officials to help them encourage healthy lifestyles for our nation's
youth. To this end, we support the American Beverage Association's
policy recommending that school vending machines offer a variety of
nutritious and lower-calorie beverage options.
Our plan for the year ahead is built upon a great portfolio of expanding
brands, strong customer relationships, efficient supply chain and
extremely capable people working together to
deliver... every day.